Privacy Policy

This Privacy Policy explains how DIGITAL PR LLC ("we", "us", "our") collects, uses, stores, and protects your personal data when you use the WILLAI website, assessments, reports, and related services.

We are committed to safeguarding your personal information and complying with all applicable data protection laws, including the California Consumer Privacy Act (CCPA), the CAN-SPAM Act, and other applicable U.S. federal and state privacy regulations.

By using WILLAI or providing your data, you agree to the practices described in this Policy.

1. WHO WE ARE

WILLAI is the brand name, platform, and intellectual property operated by DIGITAL PR LLC.

We are responsible for your personal data.

2. DATA WE COLLECT

We collect and process the following categories of data:

A. Information You Provide Directly:

• Name (optional)
• Email address
• Assessment responses
• Occupation/job selection
• Skills and adaptability inputs
• Financial situation indicators (non-sensitive)
• Any information you voluntarily submit

B. Automatically Collected Data:

• IP address
• Device information
• Browser type and version
• Cookies and tracking data
• Usage data (pages viewed, time on site, actions taken)

C. Analytics and Tracking Data:

We use tracking and analytics tools provided by:

• Google Analytics / Google Marketing tools
• Meta (Facebook/Instagram) tracking tools
• Additional analytics and advertising partners that may be added in future

These tools may use cookies, pixels, and similar technologies to collect:

• Behavioral and usage patterns
• Device identifiers
• Attribution and conversion data
• Marketing interaction data

We do not collect sensitive personal data (e.g., health, race, religion).

3. HOW WE USE YOUR DATA

We process your data to provide and improve the WILLAI service. Specifically, we use your information for:

A. Service Delivery

• Generating your AI Resilience Assessment (ARQ)
• Providing your job risk analysis and personalized report
• Delivering purchased digital products
• Operating and optimizing the WILLAI platform

B. Marketing & Communications

We may use your data to:

• Send helpful insights, product updates, or recommendations
• Offer additional related services or digital products
• Conduct remarketing or targeted advertising
• Contact you with promotional opportunities (you may opt out)

C. Analytics & Improvements

• Analyzing user behavior to improve accuracy and usability
• Monitoring platform performance
• Understanding how users interact with assessments and reports

D. Legal or Compliance Purposes

• To comply with applicable U.S. law
• To prevent fraud or misuse
• To enforce our Terms and Conditions

We will not sell your personal data.

4. LEGAL BASES FOR PROCESSING

We process your personal data based on:

• Contractual necessity – to provide assessments and deliver digital products you have purchased
• Legitimate business interests – for analytics, service improvement, and marketing
• Consent – for cookies, tracking technologies, and promotional communications where required
• Legal obligation – where law requires retention or disclosure

Where consent is required (e.g., marketing emails, non-essential cookies), you may withdraw it at any time by contacting us or using unsubscribe links in our emails.

5. COOKIES & TRACKING TECHNOLOGIES

WILLAI uses cookies, pixels, and tracking tools from Google, Meta, and similar providers for:

• Analytics and measurement
• Personalization
• Advertising and remarketing
• Conversion tracking

You may manage cookies via your browser settings. Some features may not function correctly if cookies are disabled.

6. HOW WE STORE AND PROTECT YOUR DATA

We use industry-standard security measures to protect your personal information, including:

• Encrypted data transmission (HTTPS)
• Restricted access to databases
• Secure third-party hosting providers

We retain data only for as long as necessary for the purposes described or as required by law.

7. DATA SHARING AND THIRD PARTIES

We may share your data with:

• Trusted service providers (hosting, analytics, email delivery)
• Payment processors for the purchase of digital products
• Advertising and analytics platforms (e.g., Google, Meta)

We do not share your data with:

• Employers
• Recruiters
• AI companies
• Third-party data brokers

We never sell personal data.

8. YOUR RIGHTS

Depending on your location, you may have the following rights:

• Right to access your data
• Right to correction of inaccurate data
• Right to deletion of your data
• Right to opt out of marketing communications
• Right to opt out of the sale of personal information (we do not sell your data)
• Right to non-discrimination for exercising your privacy rights

California Residents: Under the California Consumer Privacy Act (CCPA), you have additional rights including the right to know what personal information we collect, the right to delete your information, and the right to opt out of the sale of personal information.

To exercise these rights, contact us at the email provided below.

9. CHILDREN

WILLAI is not intended for users under 18. We do not knowingly collect data from children.

10. CHANGES TO THIS POLICY

We may update this Privacy Policy periodically. Changes will take effect when posted on this page.

Material changes will be communicated via email where appropriate.

11. CONTACT US

For privacy enquiries, please contact:

By using WILLAI, you acknowledge that you have read, understood, and agree to this Privacy Policy.