Privacy Policy

This Privacy Policy explains how RED ROCKET LTD ("we", "us", "our") collects, uses, stores, and protects your personal data when you use the WILLAI website, assessments, reports, and related services.

We are committed to safeguarding your personal information and complying with all applicable data protection laws, including the UK GDPR, the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

By using WILLAI or providing your data, you agree to the practices described in this Policy.

1. WHO WE ARE

WILLAI is the brand name, platform, and intellectual property licensed to RED ROCKET LTD for operational use.

We are the data controller responsible for your personal data.

2. DATA WE COLLECT

We collect and process the following categories of data:

A. Information You Provide Directly:

• Name (optional)
• Email address
• Assessment responses
• Occupation/job selection
• Skills and adaptability inputs
• Financial situation indicators (non-sensitive)
• Any information you voluntarily submit

B. Automatically Collected Data:

• IP address
• Device information
• Browser type and version
• Cookies and tracking data
• Usage data (pages viewed, time on site, actions taken)

C. Analytics and Tracking Data:

We use tracking and analytics tools provided by:

• Google Analytics / Google Marketing tools
• Meta (Facebook/Instagram) tracking tools
• Additional analytics and advertising partners that may be added in future

These tools may use cookies, pixels, and similar technologies to collect:

• Behavioural and usage patterns
• Device identifiers
• Attribution and conversion data
• Marketing interaction data

We do not collect special category data (e.g., health, race, religion).

3. HOW WE USE YOUR DATA

We process your data to provide and improve the WILLAI service. Specifically, we use your information for:

A. Service Delivery

• Generating your AI Resilience Assessment (ARQ)
• Providing your job risk analysis and personalised report
• Delivering purchased digital products
• Operating and optimising the WILLAI platform

B. Marketing & Communications

We may use your data to:

• Send helpful insights, product updates, or recommendations
• Offer additional related services or digital products
• Conduct remarketing or targeted advertising
• Contact you with promotional opportunities (you may opt out)

C. Analytics & Improvements

• Analysing user behaviour to improve accuracy and usability
• Monitoring platform performance
• Understanding how users interact with assessments and reports

D. Legal or Compliance Purposes

• To comply with UK law
• To prevent fraud or misuse
• To enforce our Terms and Conditions

We will not sell your personal data.

4. LEGAL BASES FOR PROCESSING (UK GDPR)

We process your personal data under the following legal bases:

• Contractual necessity – to provide assessments and deliver digital products
• Legitimate interests – for analytics, service improvement, and marketing
• Consent – for cookies, tracking technologies, and promotional communications
• Legal obligation – where law requires retention or disclosure

Where consent is required (e.g., marketing emails, non-essential cookies), you may withdraw it at any time.

5. COOKIES & TRACKING TECHNOLOGIES

WILLAI uses cookies, pixels, and tracking tools from Google, Meta, and similar providers for:

• Analytics and measurement
• Personalisation
• Advertising and remarketing
• Conversion tracking

You may manage cookies via your browser settings. Some features may not function correctly if cookies are disabled.

6. HOW WE STORE AND PROTECT YOUR DATA

We use industry-standard security measures to protect your personal information, including:

• Encrypted data transmission (HTTPS)
• Restricted access to databases
• Secure third-party hosting providers

We retain data only for as long as necessary for the purposes described or as required by law.

7. DATA SHARING AND THIRD PARTIES

We may share your data with:

• Trusted service providers (hosting, analytics, email delivery)
• Payment processors for the purchase of digital products
• Advertising and analytics platforms (e.g., Google, Meta)

We do not share your data with:

• Employers
• Recruiters
• AI companies
• Third-party data brokers

We never sell personal data.

Where data is transferred outside the UK, we ensure appropriate safeguards (e.g., standard contractual clauses).

8. YOUR RIGHTS (UK GDPR)

You have the following rights:

• Right to access your data
• Right to rectification of inaccurate data
• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to object to marketing or legitimate interest processing
• Right to withdraw consent at any time

To exercise these rights, contact us at the email provided below.

9. CHILDREN

WILLAI is not intended for users under 18. We do not knowingly collect data from children.

10. CHANGES TO THIS POLICY

We may update this Privacy Policy periodically. Changes will take effect when posted on this page.

Material changes will be communicated via email where appropriate.

11. CONTACT US

For data protection enquiries, please contact:

You may also lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.

By using WILLAI, you acknowledge that you have read, understood, and agree to this Privacy Policy.